Tuesday 26 October 2010

A story behind every photo...



This is a photograph from a recent photo shoot I did for a make up artist. I liked this photograph most of all so thought I'd post it to my blog. 

The story behind this shoot, was that the make up artist (Joanna) runs an online retro-vintage clothes store. All of the pieces she sells are unique one-off items, and she had a few which needed photographing for her site. This particular item was a pussy-cat bow blouse. 

We decided to theme the shoot. I like to make little stories about photo shoots, I've always been interested in stories since I was a kid. Before I got into photography, I used to spend a lot of my spare time writing, so I'm driven by plots, narrative, and characters and that's something I try to bring into my photographs. 


The theme of this shoot was to create four different personas for each of the outfits. We decided that we'd go with different card suits for this. The pussycat bow was teamed with a pair of killer heels and a black leather pencil skirt. This was the Queen of Spades look. Our Diamond queen wore leopard print leggings, a shiny quilted clutch bag, and a black bodysuit. Our Jack (or Jill) of Clubs went for a clubber look (of course!), with a MC Hammer pink t-shirt, black leggings, and a wild sequins boyfriend blazer. Finally, the Queen of Hearts was dolled up to look like a 50's pin-up girl.


The thing I enjoy about these sorts of shoots, is that I have this chance to get quite experimental. It's hard work - but half the hard work really comes through the non-camera based work. 


Before I started really getting into photography, studying it, when I was taking photos for pleasure and starting out, I didn't really consider the volume of work involved behind the picture. However, when I started to take photography more seriously, I noticed how things changed. If I'm honest, I probably took less photos the more seriously I took photography. 


A shoot like this involves a lot of ground work before the button is pressed. Researching the idea, buying a background (B&Q, if you're interested), looking at what had been done before, and deciding to model the cards on 1970s style novelty playing cards, agreeing on how the photographs ought to look, what we'd do, what we wanted and didn't want. I even made a mock-up to see what I'd need to consider before I took a photograph. And that's not even the whole story as it only covers my involvement. 


After the shoot, I got to work on editing the photos. 


Although I don't take a machine-gun approach to my photography, I do make sure I take as many as I can. My approach is about getting the set up right first - so there are always test shots for exposure, particularly when the model changes clothes as different fabrics might need different lighting adjustments to make the photo work. Then we get into the actual shoot itself. 


We worked on different poses - what suited the model (Romy) best, what angles showed the clothes off to their best advantage, and what portrayed the character we were trying to create. Romy was great in this shoot - she really embraced the different characters and what we were trying to do, offering poses and suggestions and being pro-active in front of the camera, which was really important for me. 


I'll be honest, I'm a bit of a liar when it comes to a shoot. I usually say "just one or two more", and will fire off more than just the one or two I request. I can't help it: if something's working well, I take full advantage while I can.


Editing always takes time. I'll compare images carefully, and narrow down my selection. I divide my photographs into groups. I've got a pretty good idea of exactly what I'm looking for in a photograph, but I like to give my clients options, selecting the top cuts from each group. I also try to be aware if the client made any special requests as to shots they specifically wanted. In this case, Joanna wanted  a close up photograph of Romy's face to showcase her make up artistry - the photograph shown at the start of this entry. 

I suppose editing might seem like the easy bit, or that things can be automatically fixed by Photoshop. Photoshop has many wonderful features, but it can't make a silk purse out of a sow's ear. 

The idea through research and planning, is to help make sure that as much goes right before taking the photograph. There's no substitute for getting the photograph right in camera. Editing afterwards should be about enhancing what is there and removing what couldn't be avoided, for example pylons surrounding a location where there's otherwise a beautiful vista.

Sitting in front of a computer for hours, painstakingly editing photographs is hard work. Its a bit like sitting writing a business report, or analysing statistics in a spreadsheet for hours on end. You end up poring over details, cross-checking to see whether you've kept things consistent. I'm doing the same thing as I would in a darkroom. Admittedly, I'm not getting a sore back from standing over an enlarger in a darkroom, my eyesight trying to focus on something that's dimly lit and negative, my clothes stinking of chemicals from fixer and developer agents. However, much like staring at numbers on a spreadsheet, after a while, I do get cramps in my hand and need to get out my chair and stretch (it's usually around then that someone might call and ask "have you finished yet?"). I have to admit however that I enjoy editing photographs - if the hard work involved was demotivating and soul-destroying, I don't think I could continue in this line of work.


When I'm booked by a client, it's not just my ability to hold a camera that they're paying for. There's a lot of work that goes into each of those photographs before I've pressed a button, and after I've put my camera away. You've probably heard of the Pareto principle, and I suppose in this case the physical act of photographing only accounts for 20% of the work involved - the remaining 80% is image research and editing. 
Every photograph has a story to tell, including its own story of how that photograph was created from start to finish.

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